Apple TV UI Concept

Picturing the future of the living room

Apple TV UI Concept (Update)

Update: renderings on a piece of Apple TV / iTV concept hardware by Martin Hajek below

Here’s a concept I’ve been working on for an Apple TV User Interface. And yes I know, it’s a Samsung TV so it can’t be a “real” Apple TV / iTV concept– but unfortunately I just lack the skill for hardware.

So here it is in all its glory– taking cues from the new iOS while offering a market of third party apps, video chat, Siri, etc. Let me know what you think!












And here, Martin’s renderings:




December 14, 2013 at 10:00 pm - Reply

Not a fan of the Siri screen. It should either fill the entire screen or take up a smaller portion.


December 15, 2013 at 6:12 am - Reply

Siri must not be in the way. Should only take a small part, for example on the right of the screen And the command And changes must be applied in real Time on the display part


December 15, 2013 at 9:18 pm - Reply

Great Jobs!


December 15, 2013 at 9:31 pm - Reply

Thanks :


December 16, 2013 at 4:31 am - Reply

Why would Skype be on AppleTV?

Andrew Ambrosino

December 16, 2013 at 4:34 am - Reply

Assuming the hardware came with a webcam (which is likely if Apple were to create a physical TV) and they used the same App Store model that exists on the iOS devices, there’s no reason that Skype wouldn’t be on it.

Chrissy Collins

December 21, 2013 at 1:58 am - Reply

This is sweet! Great work. I’ve never owned an Apple TV but would consider buying one if the UI was this appealing.


December 27, 2013 at 7:24 pm - Reply

Interesting stuff and a logical step as well. As former CD for Global Marketing at Netflix I can tell you first hand that, in the Steve Jobs era, this would never happen. We ultimately decided it would be better to be on the box in b/w than not on at all. Apple, at least then, was all about minimizing partner brands. They may have moved on this under Cook. Still, good exploration.


December 27, 2013 at 7:48 pm - Reply

Attractive, but still looks very similar to my Google TV.

Patrick Coombe

December 28, 2013 at 9:13 pm - Reply

Very cool, I normally don’t like redesigns but I am a huge Apple TV fan and am always making mental critiques of the UI/UX in my head.

Really liked your changes I really think it is time to scratch everything and start fresh!


December 29, 2013 at 3:57 pm - Reply

This makes no sense at all, why would the tv be curved? It would make the watching experience awful because of the distortion and the viewer would have to sit exactly in front of the tv. Why not make a tv a cylinder so it can stand in the middle of the room.


December 30, 2013 at 10:44 am - Reply

This is great, hope Apple see this. Included in

Benjamin Crozat (@benjamincrozat)

December 31, 2013 at 7:38 am - Reply

Awesome. Beautiful.

But I’m tired of people that still don’t know how to write “iOS 7″ correctly (and in this case “Apple TV”).


January 5, 2014 at 2:37 pm - Reply

This is very beautiful and it goes in the right direction if you just focus on the visual part, but it doesn’t touches the real problems of Apple TV, as there are the search which is a pain in the a** with the standard remote control, or the other interaction for the particular apps like YouTube etc. And do you really just want to see the cover of the season and only the titles of the episodes? I don’t think so.

As I sad first: it’s very beautiful but not deep!


January 5, 2014 at 8:12 pm - Reply

Oh boy, please no notifications. Why would anyone that on a tv?

Zdenek Lanc

January 6, 2014 at 6:25 am - Reply

It is a very nice concept and I like the visual part Andrew but I can’t imagine the future (Apple,..) TV without any touchable remote control… it is still not a close future to manage ALL the controls over voice / Siri etc.
We have developed some HbbTv Apps for the public broadcaster and regular TV remote is the hell as well.
I would like to control my dream TV using my phone/pad or any similar dedicated touchable hardware I could hold in my hand.

George Dy

January 6, 2014 at 5:26 pm - Reply

Siri should probably look a little something like the Xbox voice commands.


January 6, 2014 at 10:58 pm - Reply

Great renderings, but texting just seems wrong. How would you reply? I can’t imagine wanting a text on my TV unless it’s an emergency alert. Receiving calls with Facetime makes sense, but I’ll want to easily silence that if I have people over for movie night or am really into a show. How will that UI work?

The screen with Now Playing: Fun – Some Nights looks good, but you’d probably prefer full screen album art (or music video) and easy ability to select another track.

If anyone from Netflix reads this, it’s bizarre to me that you can’t star or rate individual episodes of TV shows.

And where there’s an app store, there will be games.

Vinícius Stutz (@vinicius_stutz)

January 7, 2014 at 3:52 pm - Reply

Beautiful Concept! :-D

Cam Gould

January 8, 2014 at 2:28 am - Reply

Some good ideas here. Interestingly I have been using growl to bring up notifications on our living room TV for years (like the iMessages notification you have used). It works quite well. I would however suggest moving the notifications to the bottom of the screen in a bar format, to make it less intrusive (I’ve done this for mine). The same goes for Siri. It should just be a small bar… perhaps at the top of the screen.

Maybe I will mock something up in response to yours :p

Asier Garcia Morato

January 15, 2014 at 1:23 pm - Reply

Lets do a AppleTv concept… on a Samsung TV.


March 18, 2014 at 8:01 pm - Reply

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